HERE FOR Good
How great organizations create enduring impact:
research spanning 7,000 organizations
across 1,000 years.
— By Jesse Oxford & dr. Hannah stolze.
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Leaders today face a difficult tension: how to grow organizations that make a real difference now—while ensuring they remain faithful to their mission decades from now.
Here for Good explores how mission-driven organizations can do both.
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Here for Good is written for:
teams whose work matters, and who want their organizations to endure.
Founders, CEOs,
and Executive Directors
Leaders of nonprofits, social enterprises, ministries, and purpose-driven companies who want to build organizations that outlast them.
Second- and Third- Generation Leaders
Leaders of nonprofits, social enterprises, ministries, and purpose-driven companies who want to build organizations that outlast them.
Boards & Organizational Architects
100 years isn't a myth or a distant dream.
Its a goal worth pursuing .
Through interviews, case studies, and history, six consistent patterns emerged that form the foundation of the Here for Good framework.
Access the six principles that help organizations build lasting, generational impact. Enter your email to receive the framework when it’s released this fall.
COMING FALL 2026
This is the best of business books with the readability of Seth Godin.
Neil Sternberg
In today's environment, longevity has become an anomaly.
A 2018 McKinsey study found that the average lifespan of U.S. companies dropped from 90 years in 1935 to just 14 years by 2010.
Mission-driven organizations face similar pressures. But the needs many organizations exist to address—poverty, education, human rights, public health, spiritual formation—are infinite problems.
They will not be solved in one generation. Organizations created to address these challenges must learn how to endure.
Short-term thinking shows up in:
Leadership Continuity
Short-termism asks:
“Who runs things today?”
Long-termism asks:
“Who carries the mission tomorrow?”
Innovation Strategy
Short-termism asks:
“What’s trending?”
Long-termism asks:
“What advances our mission?”
Financial Models
Short-termism asks:
“How do we survive?”
Long-termism asks:
“How do we endure?”
Partnership Strategy
Short-termism asks:
“What can we gain from this relationship?”
Long-termism asks:
“What can we build together over time?”
7,000 mission-driven
organizations studied
organizations studied
We analyzed more than 7,000 mission-driven organizations to understand why some endure for generations while others fade. The result is a practical framework for building organizations that remain faithful to their mission while adapting to a changing world.
1,000 years of history
researched
researched
Our research spans more than a millennium of history, tracing how organizations weathered wars, economic upheaval, technological change, and cultural shifts. Enduring impact is measured in generations, not quarters.
Get your copy soon.
Here for Good offers a framework for leaders who want their organizations to reach their 25th, 50th, or even 100th anniversary; not merely intact, but relevant, trusted, and effective.
If your organization exists to do good in the world, endurance is not optional. It is a responsibility.
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